Category: Technology

Txtlocal MD Darren Daws says SMS leads the way for mobile marketing

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As the mobile industry comes of age and becomes more sophisticated, it is widely predicted that more companies are choosing to spend a larger percentage of their marketing budget on mobile advertising and applications. The benefits of SMS becomes clear; campaigns need to capitalise on using SMS to support their overall marketing strategies and use messaging as the main force driving customers to the Internet.

This view was echoed by some of the worlds biggest brands at the latest MMA forum. Gavin Mehrotra, Director of International Media for the Coca Cola Company, started his presentation stating categorically that “SMS is the number 1 priority at Coca Cola in mobile” and that you need it to reach just about every person on the planet.

We also know that SMS gives a campaign the added power to communicate with your target customer and build on the relationship you have with them based on permission and trust. Adding SMS to a campaign allows consumers to text for more information so the follow-up is able to become more targeted; we have seen this work in every sector. In the Arts we have worked with English National Opera who used an SMS campaign to increase ticket sales for late availability, an investment of 500 in SMS marketing brought a return on investment of an amazing 8000 in ticket sales. Papa Johns Pizza use SMS to market special offers at times that they want to build sales, in fact across all sectors we are experiencing a growth in ROI as campaigns are measurable in a way they havent been until now.

Combine this with the growth in the use of Smartphone technology and its clear why campaigns are benefiting from improved targeting with SMS. No longer are you limited to 160 characters of text, the use of Smartphone technology and the public acceptance of tiny URLs on social media platforms, means that SMS can be used as tool to link to a bigger picture. SMS can now be used as the hook needed to direct the reader to where they need to be online, faster than if they were left to their own devices. Links to apps, videos and web pages are easily incorporated into an SMS message, making SMS a vital tool working hand in hand with other mobile marketing tools to achieve greater ROI for every mobile campaign.
At Txtlocal, we work with clients of all sizes and shapes from English National Opera, Malmaison Hotels and Liverpool University to much smaller owner operated brands like Shelleys Restaurant in Warrington, we can create campaigns that generate a real response – quickly. Any tool which allows a business owner to grow their customer data and intelligence, and then allow you to communicate targeted messages to them directly is powerful, and its right there in your hand the humble mobile phone.

Its safe to say that if the world’s undisputed number one advertising brand, Coca Cola says categorically, SMS is priority number 1, then surely other businesses large or small need to operate with the same view.

LG Mobile Phones- the name for technology and style

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LG has created a brand name in the segment of mobile phone industry. It is known for its vast features which include high technology, great design and style that has been unparalleled ever since its creation. The users of LG mobile phones are among the most trendy and fashionable people who believe in high performance and great durability in terms of technology and comfort. This South Korea based multinational company has been able to deliver extraordinary performance and technology among its wide customer base.

The company has been reputed for producing one of the most highly sophisticated phones which have a large range to choose from. The phones vary from the most simple and basic models to the ones which have been serving the needs of the business class as well. With the introduction of phones such as LG Invision, LG Chocolate, LG KG800, the brand just seems to be moving ahead with no looking back.

The LG KG920 is again one of the most versatile options that the company has for you. With its outstanding multimedia features and great entertainment aspects, the phone seems to be a leader in its segment. The model featuring a 5 MP camera with 4x optical zoom adds a joy to your usage experience. Such mobile phones can be counted as a landmark in the history of this worldly recognized company.

LG produces handsets that can be available on leading mobile phone deals. The phones come out as a sim free phone and as well as in the contract deals. Going for the LG mobile phones you get various options of exciting deals by the network providers where you benefit on cheap or free line rentals, good tariff plans and exciting gifts that the network providers have to offer you.

If you are a technology lover who wants to add a style in the professional and personal world, LG is guaranteed to be one of the best options for you.

Aliks George is an expert author of Telecomunication.More information on LG phones,mobile phone deals,free gifts please visit www.3contractmobilephones.co.uk.

Curtain Walling Metal Technology

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Curtain walling metal technology refers to a system of curtain walling that is developed and designed by Metal Technology, a reputed name in window and door systems. It is suitable for high rise and low rise applications.

Windows and doors manufactured by curtain walling metal technology are attractive and have clean lines which are capable to enhance all types of office and commercial facades as demanded by modern building technology.

The Metal Technology high rise curtain wall system is designed as a stick system by curtain walling metal technology. This type of design allows mullions and transoms to be transported to site as prepared components and the grid work is assembled onto the building in stick form.

Carefully designed fixing brackets allow the curtain walling to be fixed back to the structure easily and securely so that all loads are transferred back to the buildings main structural form. Expansion joints are allowed on every floor or every other floor to accommodate any building movement by curtain walling metal technology.

In a case where curtain walling is required for low rise developments curtain walling metal technologys system 8 low rise curtain walling is preferred. Being a metal technology, it is obvious that this kind of curtain walling systems are manufacturing is to exacting standards giving economy with required strength, and many years of aesthetic, trouble-free operation.

In order to help flood the buildings with light, curtain walling metal technology has used System 17 high rise curtain wall, along with its Latitude curtain walling, System 8 low rise and System 10 glazed doors.

Metal Technology’s curtain walling systems offer a wide range of caps and profiles that allow the designer to select a profile to meet the design requirements of the project.

For example, curtain walling metal technology offers the Latitude system which particularly gives a strong horizontal focus and is excellent in drawing attention and drama to a glass elevation.

Curtain walling metal technology also can design and supply bespoke profile options giving the architect greater scope in his design.

Metal Technology has a wide retail portfolio with blue chip clients such as Asda, Tecso, Homebase etc in many parts of the UK and Ireland.

Impact of photography on advertising industry

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It is really hard to imagine a technology that had more impact on 20th century life than photography. It is truly the most pervasive. Photography changed the way we remember things. It offers spontaneity and has the ability to capture actual events, a slice of reality. Roland Barthes, a preeminent theorist of photography, said that photograph is the “sovereign contingency,” meaning it is dependent on something else happening.
To imagine a social world before photography, we would have to think of a world without picture IDs; without portraits of ordinary people; one without pictures as souvenirs of travel; one without celebrity pictures; one without advertising photographs; one without X-rays or views of outer space; a world without views of foreign and exotic peoples; one without pictures of sports, wars, and disasters; and one in which the great masses of people had no way to visually record the important events of their lives.
Such a world is unbelievable to us now, and we have photography to thank for all these things: visual souvenirs, portraits of common folk as well as the famous, advertising pictures that have created desire in the public and educated them about all the products the new consumer culture has on offer, medical diagnostic tools, incredible views of exotic places and even of outer space, pictures of the worlds news, and most important, pictures of the events and intimate moments of ones own life.

The technology of photography is part chemical, part optical, and dates from 1839. Soon after its simultaneous invention by William Henry Fox Talbot in England and Louis Jacques Mand Daguerre in France, photography was used to document foreign places of interest such as India, the Holy Land, and the American West. It was also used for portraits with photographs taken of kings, statesman, and theater or literary personalities.

Advertising Photography
Even as Kodak was using advertising to create a market for its cameras, films, and papers, the advertising industry itself turned increasingly to photography during the 20th century. Newspapers as well as the great number of popular magazines (especially in the pre-TV era) were the carriers of most of this print advertising.
The purpose of using high resolution images for advertising was and is to create a desire for the new consumer products available to the public, and then, of course, to sell the products. Although drawings and painted illustrations were featured predominantly in ads during the early part of the century, gradually photography took over, and by the end of the 20th century virtually all visual advertising was photographic. Today, in the 21st century, digital photography has introduced the kinds of fantastic effects impossible in straight photography, further enriching the possibilities of advertising photography and especially Indian pictures.

While half-tone reproductions of photographs had been possible since the 1880s, and magazines and newspapers constantly used them in their editorial pages, before World War I advertisers seldom did. The great shift happened in the 1920s and 1930s. By the mid-1930s photographs at least equaled hand-drawn illustrations in print advertising, and have only gained greater dominance since then.
Photography has a great impact on advertising and marketing materials and can make or break your first impression with a potential customer. You know the old saying, A picture says 1000 words? Well that has never been truer than it is today. We are all tech-heads, and we want everything this secondif we have to wait, we become irritated and move on.
Using great photography and high resolution images is a great way to get your message across quickly and say your 1000 words without actually saying any words. It immediately fascinates your audience, and a fascinated audience is more likely to read more of your message.
A concrete impact of photography has been the number of people employed in the industry, particularly after the introduction of 35mm film in the 1920s by the Kodak Company. Photography also meant new employment opportunities as photo reporters and editors, and in photographic agencies and libraries.